How to Hire The Right Printing Company For You
It’s tough to branch out and spend money you weren’t spending before. When you need printed materials, no matter what they are, it’s tough to pick the right printing company for you. If it’s your first time getting materials printed, it’s understandable that you won’t be 100% certain of the process or the end result, plus you don’t want to throw your money down the drain.
It’s often unclear how to find the lowest priced, best quality printing company. For these reasons, we’ve created a small checklist of things you should look for when you’re looking to hire a printing company for your business or personal needs.
Cheaper Isn’t Always Better
Don’t immediately gravitate towards the cheapest service. Generally speaking, there’s a reason that they’re so inexpensive. This doesn’t mean that you should always pick the most expensive option either- but when you see them all lined up, you’ll regret not making a different choice if your end result isn’t everything you dreamed it would be. Read more on the consumer perception of price here (pdf).
Search For the Highest Quality
Mama told me you gotta shop around, and she meant on everything. Check customer reviews and customer feedback. Double check portfolios to ensure quality, and make sure that the company that you’re going through is willing to double print if they’ve made a mistake. At the same time, don’t be afraid to spend money- the benefits of your printing and canvasing and the business you receive could greatly outweigh the potential negatives. Use yelp.com here to search reviews of printers.
Check Printing Equipment
Look into the machinery and options that a printing service have to offer you. They should have some of the most sophisticated tools to help them produce the highest quality media. Additionally, they should be in tune with all of the procedures that printing companies use and match the quality and price relatively easy.
Look at Some Samples
Ask the printing company to print you a sample copy of your document if possible. If not, have the company print a sample as close to what you’re looking into as possible so that you can narrow down your options. Establish the importance of an ongoing relationship to ensure better quality if possible.
Look Into Bulk Printing
Bulk prices always bring the best deals and better turnarounds. You might buy more than you need, but if you’re going to on executing your plan more than once, you can change small details on your printing jobs and reuse them in the future. While its sometimes tough to justify the extra costs, some times it’s worth it.
Why Hire a Printing Company?
It is often said in marketing circles that the print quality of your marketing material leaves a much bigger impression on your customer than one would expect. Therefore the right printing company can help you improve profits, share your messages more efficiently and put yourself out there more to take your business to new and exciting heights, but if done wrong, these printing decisions not only waste time, but also money.