Plan Your Strategy And Conquer: Designing the Best Flyers For Printing
So, you’re not a designer. You’ve never even designed a flyer in your life. Sure, you’ve seen them hanging around- who hasn’t? When it’s finally your turn to design an eye-catching flyer, it doesn’t have to be something to fear. We have all the information you need to turn your disastrous nightmare into the media frenzy potential that you need to put your prospective business on top. It’s all about how you present the information.
When you’re putting everything together, you may have several design dilemmas and small crises, but it’s completely normal and natural- you don’t have to be a design professional, or even competent with Photoshop or any other design programs. What it does take is thorough planning, openness to be creative and basic design software.
Initially, you have to Plan Your Approach
What is your goal? What do you need to say on your flyer? Here are some guidelines:
-If something at your event costs money, make it very clear
-Don’t just fill up your flyer with words. Most people see words as work, and people avoid work at all costs
-Compress all of your information as much as you can and make sure it still makes sense
-Try to make necessary information easy to understand and digest
-Don’t just fill it up with bullet points. Obviously, bullet points are a great tool to direct thoughts, but they need to be used properly to be effective.
-One of the easiest and most effective ways to make a simple, print ready flyer for most uses is to mesh together two images, using one to display pointed information.
Creating Your Information Block
Your headline gets you off the ground and rolling, so take care of it soon and work on it often. You don’t have to put your headline anywhere specific and it shouldn’t be traditional. Make it unique and make it stand out- if you don’t, you’re losing business, because your flyer risks being boring.
Next, develop your most pertinent information. This usually includes who, what, where, why, and how much. Break up your information and put it all together in ways that are easy to understand and work with. Keep it simple, and keep it as streamlined as possible.
After that, find an effective way to sum up all your most important information into one semi-lengthy paragraph with several pieces of necessary information- who’ll be at your event, what your events all about, if it’s supporting anyone, why you’re putting up your flyer, save the rainforests- whatever your mission is, fill out a paragraph that sums everything up nicely. Find a highly noticeable location where it’s easy to read.
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Preparing it for Printing
Make sure that everything is aligned properly, and account for margins and other important details, like inks blending and bleeding. Establish what type of quality you need for your specific project and run with it.
Printed flyers are excellent when utilized properly and when placed strategically in highly populated areas- take advantage of them!