Top 5 Steps to Design the Best Print- Ready Business Cards
A good business card can get you places. How many businesses can you think of right off the bat that use business cards? Pretty much all of them right? And rightly so, because your business cards don’t just contain mere contact information, they are actually your advertisements.
Imagine your Business Cards as tiny little billboards
How many advertisements do you just gloss over? How many do you take the time to actually read?
The ones that really stick out.
The point of a great business card is to capture your imagination or intrigue you to keep the card for a further date. In fact, if you’re not thinking about what impression your business card presents to your potential client, than you shouldn’t even be printing any, because you’re wasting your time. Your business card should be just as personal as you are- plus it should be streamlined, well-designed, and meticulously planned out. Stick to designs that support your message. More info on business cards here by Design One Printing.
Here are our top 5 tips to design the absolute best business cards:
1. Figure out EXACTLY what you want from your cards
You have the potential to say anything you want, however you want. Take your time and understand the importance of this opportunity. What do you sell? What sets you apart? You have to establish clear and definitive answers for these questions before you even start putting a pencil to your design. Label four or five generic goals- like gaining attention, promoting an idea, providing information, or being unique and original and really focus on establishing it.
2. Should you use images in the design?
If you think a picture would make your card stand out or be easier to remember, go for it. The image should be at least semi relevant and have a goal in mind. You need to communicate quickly and effectively. Sometimes a simple splash of color draws the eyes as well as anything else.
3. Have you included ALL relevant information?
Sure, you got it all? Double check:
-Name/Title
-Company Name
-Address, Email, Website, Phone
4. What, How, How Many- and Unique?
Take a little liberty here- why are you making your cards, what are they saying and why. The sky is the limit, whatever works, works. Sometimes the originality and creativity gets your point across best.
5. Make sure the carpet matches the drapes- metaphorically speaking.
Sure, be as creative as you want, but make sure you get the point across. Match your card with your business. If you sell color- put it out there. If you’re creative, showcase it. If you’re serious, be serious- just be you.
Powerful business cards create powerful customer and client bases. What becomes most important is how you portray yourself instantly, what you bring to the industry, and how you present your information.
More information on printing business cards:
5 things for business card printing
Giant Poster Printing: A Beginner’s Guide to Printing Posters